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It’s Halloween! Have you been binge-watching horror movies lately in the spirit of spooky season? If so, then you’ve probably seen a lot of scenarios involving haunted houses, more specifically, poor families moving into haunted houses where ghosts wreak havoc. There are plenty of houses outside of Hollywood that have been labeled as “haunted,” but does that actually turn a person away from wanting to buy them? What would it take to persuade a buyer to want to purchase if they thought the house was haunted? And what would be the final straw entirely?

In the spirit of Halloween, this infographic outlines everything you would need to know about marketing haunted houses, and what makes people afraid of them.